The FSA have told artificial baby milk manufaturers that they are not allowed to put claims on their packaging that make the contents sound wonderful: Daily Mail article.  What I wish is that every man and woman could read ‘The Politics of Breastfeeding’ and/or ‘Breastfeeding Matters’, and/or ‘Milk, Money and Madness’.  It’s clear from some of the comments in response to this article, and from talking to everyone I know, that people really see breastfeeding as just a parenting choice, just like whether to use a travel system or a pram.  But it’s so much more important than that - it’s not only important to the physical health of the mother and her baby/ies, but also the psychological health and, on top of all that, breastfeeding is a feminist issue in Western cultures, and a huge political issue worldwide.  Breastfeeding campaigners are not, on the whole, trying to stop informed choice, or to interefere with people’s parenting choices, but trying to stop the artificial baby milk manufacturers from doing it!  Maybe one day I’ll write a huge long post about this subject, but I’m working on the national NCT breastfeeding helpline this morning and may have to leap up at any moment to help a woman deal with the disasterous situation today’s mothers are in - being told to breastfeed but not helped to do so by her care-givers, and enticed away from it all by the baby milk manufacturers who have succeeded in making many mothers think that artificial baby milk is as good as breastmilk